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What does it mean to “diversify” your audience?

Chances are someone on your comms or fundraising team has asked about “diversifying your audience/donor base” sometime recently – but what does it actually mean? Reaching a wide range of demographics is important, but if you haven’t thought about why you’re trying to reach them, your approach can be generic and ineffective, at best, and tokenizing at worst.

We hope you will be able to join us on March 30th at 12PM ET/9AM PT for an exciting discussion with our panelists as they share their experiences and various ways to think about, and start, diversifying your audience.

Register at: https://parsonstko.com/diversifying-your-audience/